Clever Clover is focussing on
five traditional sectors

Clever Clover specialises in identifying, assessing, investing in, and supporting new early-stage businesses that bring unique offerings to sectors such as travel, leisure, manufacturing, retail, and food.
Clever Clover’s investment horizon is 5 years as renovatingsuccessfully traditional industries needs such a time horizon to provide extraordinary results. This is what makes Clever Clover unique.

Our vision is to look at opportunities for innovation in the traditional
business sectors

The unique vision for Clever Clover is simple: To look beyondweb and digital start-ups to the countless other opportunities for innovative ideas and new business models in traditional industries. Clever Clover provides a unique platform enabling those businesses to grow by investing capital and knowledge from an exemplarynetwork of hand-picked experts.

Funding possibilities for high tech start-ups are much more developed than the VC scene for innovation in traditional industries. Clever Clover is going to take advantage of that by combining capital, expertiseand a great networkin selected traditional industries.

Clever Clovers 4 USPs

Clever Clover focuses on Austria, Germany, the Netherlands and the UK by
investing 90% of the assets in this geographical region

Austria has a fast growing start-up-scene, is home to world leading businesses in niche markets and fits perfectly to the expertise of the management team
Germany, as the leading economy in Europe, still offers great growth potential in the old economy and is often the first expansion market for Austrian start-ups
The Netherlands offer easy access to multinational businesses in the fast moving consumer goods as well as the leisure industry. Strategic partners for portfolio companies will come from the Netherlands.
The UK offers great connections to the innovation hubs worldwide and is itself an attractive market for innovative products in the traditional sectors
Clever Clover does not want to constrain itself from great investment opportunities and therefore allocates 10 % of the fund to companies outside of its core regions.

austria-slide-7-2Austria has a fast growing start-up-scene, is home to world leading businesses in niche markets and fits perfectly to the expertise of the management team

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, as the leading economy in Europe, still offers great growth potential in the old economy and is often the first expansion market for Austrian start-ups

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The Netherlands offer easy access to multinational businesses in the fast moving consumer goods as well as the leisure industry. Strategic partners for portfolio companies will come from the Netherlands.

uk-slide-7-2The UK offers great connections to the innovation hubs worldwide and is itself an attractive market for innovative products in the traditional sectors


map-europe-slide-7-2Clever Clover
does not want to constrain itself from great investment opportunities and therefore allocates 10 % of the fund to companies outside of its core regions.

Clever Clover has a clear focus based on competency, profitability and ethics

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Clever Clover focusses on industries that can deliver growth and value increases within 3-5 years

Clever Clover only invest if it can boost the value of the company with its knowledge, network or experts

We have a highly structured and efficient deal and investing process

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During the whole process, Clever Clover always focuses on its core markets and core competences and also makes use of its extensive network

Societal and demographic developments provide growth potential in Clever Clover's core markets

The growing population will naturally lead to more demand in traditional business sectors such as food, travel and leisure. Smart solutions and innovation will be necessary to keep up with satisfying the ever growing demand.

The growing population will naturally lead to more demand in traditional business sectors such as food, travel and leisure. Smart solutions and innovation will be necessary to keep up with satisfying the ever growing demand.

For the generation Y traditional status symbols such as car ownership are more and more substituted by unique experiences gained by travelling. Also the working live of the generation Y is more project based and more travel is required.

For the generation Y traditional status symbols such as car ownership are more and more substituted by unique experiences gained by travelling. Also the working live of the generation Y is more project based and more travel is required.

Work-life balance is THE trend for the generation Y. Young professionals define themselves by their preferred leisure time activity and don’t just see it as a nice to have stress reliever but as an essential part of live.

Work-life balance is THE trend for the generation Y. Young professionals define themselves by their preferred leisure time activity and don’t just see it as a nice to have stress reliever but as an essential part of live.

The traditional industries will vastly benefit from the current health boom. Wearables and fitness apps are the one side of that boom but healthy nutrition and superfoods are an even bigger market. This is were Clever Clover, as an early player, seeks to provide acceleration.

The traditional industries will vastly benefit from the current health boom. Wearables and fitness apps are the one side of that boom but healthy nutrition and superfoods are an even bigger market. This is were Clever Clover, as an early player, seeks to provide acceleration.

We use our network to improve deal flow as well as financial models and software to analyse the potential portfolio companies

Clever Clover supports and guides its portfolio companies

During the investment term Clever Clover meets monthly with its portfolio companies

Clever Clover don’t just read reports, but also gets to know the business –with the focus on helping solve problems and providing extra value

Clever Clover is always there for the founders -they can contact one of the team at any time

Each month Clever Clover receives an independently verified P&L report showing actual performance against expectations

Clever Clover has a networkof hand-picked knowledge expertswho form a valuable resource for Clever Clover’s companies. These experts include ex-CEO’s, leading professionals, and best-in-class consultants.

Clever Clover enacts a flexible investment strategy that ensures its supported companies can focus their resources on growth.

  • Clever Clover invests in a percentage minority stake for equity

  • Clever Clover prefers to achieve some return during the period of the investment

  • If targets are met, Clever Clover can and is willing to reduce its stake

  • Clever Clover has a defined exit strategy with multiple scenarios

  • Clever Clover usually invest for a period of five years.

Do you want to know more? Let's get in touch!